
Legendary LIFE magazine photographer Alfred Eisenstaedt shot (the original was in B&W) this on the beach for an article that chronicled the beginning of boom times for Miami.
Here’s what LIFE had to say in its March 4, 1940 issue about Miami becoming a magnet for the leisure class: 'In 1912 Miami was a sleepy town of 7,500 people and Miami Beach, three and a half miles away across a tidal lagoon, was an untidy sand bar populated primarily by crabs and mosquitos. In that year an enterprising young Indiana automobile millionaire named Carl Fischer descended on the town and, with the assistance of two elephants, Nero and Rosie, began turning it into a winter resort. Miami and Miami Beach have been booming ever since. Currently Miami has a population of about 140,000 and Miami Beach of 20,000. The two are easily the No. 1 playground of the world’s most playful nation.'
Of course Miami and Miami Beach had even more growth ahead, as captured in the photos LIFE took in succeeding years. Today the populations for Miami and Miami Beach have ballooned and that mirrors the growth of Florida as a whole. In 1940 Florida was only the 27th most populous state in America, coming in right behind West Virginia and South Carolina. Today Florida ranks 3rd in the country in population, trailing only California and New York.
The original article can be found here - https://www.life.com/destinations/the-glamour-of-vintage-miami/

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