I wanna be included in all this inclusive crap, too...

 

The times are changing, and so are M&M’s well-known mascots. In an effort to better align with today’s emphasis on inclusivity and belonging, the 80-year-old brand has given its cast of candy characters a modern makeover.

“We took a deep look at our characters, both inside and out, and have evolved their looks, personalities and backstories to be more representative of the dynamic and progressive world we live in,” Jane Hwang, global vp of M&M’s at parent company Mars, told Adweek.

Red, for instance, will be less bossy. Orange will acknowledge and embrace his anxiety. Green, who will come across as more confident, has traded in knee-high boots for casual sneakers, while Brown has transitioned from high stilettos to lower block heels and a fresh pair of glasses. Hwang noted that Green and Brown will team up more as a “force supporting women, together throwing shine and not shade.”

At the same time, the company will stop attaching prefixes to the characters’ names to prompt people to focus more on their unique personalities rather than their gender.

And though the individual candies tend to possess similar dimensions per package, marketing efforts moving forward will present them in different shapes and sizes to promote diversity. 

“M&M’s is on a mission right now to create a world where everyone feels they belong,” Hwang added.