Cracker Barrel CEO Julie Masino is stepping down after a three-year tenure following her disastrous attempt at rebranding, from which the iconic restaurant chain still has not fully recovered. Masino’s rebrand included removing “Old Timer” from the company logo, taking down nostalgia pieces from the walls, lightening the interior color scheme, and changing the menu, The Wall Street Journal reported.
The rollout of Cracker Barrel’s new logo last August particularly did not go well, with the stock falling from a closing of $58.80 to $50.54 the following day, resulting in a $100 million market value loss.
Cracker Barrel has now gone back to their original all-day breakfast menu featuring classic comfort foods like buttermilk pancakes, biscuits n' gravy, eggs, and smoked-meat specialties. Signature morning platters include the Country Boy Breakfast, Old Timer's Breakfast, and Grandma's Sampler.
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