It may have existed in the shadows of the Steel Pier, and it was smaller than the Million Dollar Pier, but during its 86-year existence, roughly from 1900 to 1986, Atlantic City’s Steeplechase Pier was one heck of an amusement pier.
Located on the Boardwalk, between S. North Carolina and Pennsylvania avenues, and adjacent to the Steel Pier, Steeplechase Pier wasn’t always called Steeplechase Pier. It was built sometime between 1899 and 1902 by an outfit called the Auditorium Pier Company, hence its original name: Auditorium Pier.
When famed Coney Island showman George C. Tilyou bought the pier in 1908, he renamed it Steeplechase Pier and began remodeling it in a fashion similar to the amusement park he owned on Coney Island.
Tilyou began using the tagline, “The Funny Place,” in 1914. Early features of Steeplechase included a unique entrance where visitors walked in through the mouth of a clown into a revolving barrel. There was another entrance that must have been built for voyeurs, whereby female customers were subject to skirt-lifting blasts of air from below. Rides at the time included The Whip and something called The Whirlpool, modeled after Coney Island’s Human Whirlpool ride.
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