The headline image shows a news snippet about a unique service based in Brooklyn called "Need A Mom". The service is operated by Nina Keneally, a 63-year-old former theater producer and rehab counselor. That's actually not her in the picture, but you get the idea...
For approximately $40 an hour, she provides companionship, advice, and assistance with daily chores like baking cakes or sewing buttons.
Keneally started the service in 2015 after moving to Bushwick and recognizing a need for parental support among young people without the pressure of their own families. One of the most common client issues she sees as 'NeedAMom' is that of daughters with unloving, uncaring, narcissistic or toxic mothers. This came as a surprise to me. I think we all believe that “everyone else” has a great, supportive, understanding, loving mom. For the most part, that’s what we observe with our friends or in the media.
I often tell my clients “You have an opportunity! You didn’t get the family you wanted but now you get to create the family you need.”
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