“Look at the people writing to us, the people placing orders,” he said Thursday at an event in Modena, Italy, as he sought to staunch the backlash. “Some are existing clients and others are new.” Car fanatics have accused the Maranello, Italy-based sports car maker of breaking from its legacy with its first-ever five-seater, designed by former Apple exec Jony Ive’s firm, which will use new-age tech to replicate the sound of its iconic engine growl. The ride was unveiled on Monday.
The fury over Ferrari’s break from combustion-engine sports cars extended to the brand’s former chairman, who could barely contain his distaste for the new EV.
“I cannot say what I really think: I would harm Ferrari. We risk the destruction of a legend. So sorry,” former Ferrari chairman and president Luca Cordero di Montezemolo, who stepped down in 2014, told Italian news agency Askanews, as translated from Italian. “Take the Prancing Horse off. At least the Chinese won’t copy this car,” he jabbed, referring to Ferrari’s logo.
No comments:
Post a Comment