Fewer and fewer people are watching live television, and the drop is especially notable among young people. A new study from Attest, a New York-based consumer research platform, finds that 28% of consumers say they don’t watch live TV (shows on television viewed on traditional broadcast or cable) on an average day. That number has dropped steadily over the past two years, going from 20% in 2023 to 24% last year and now to more than a quarter of respondents.
Perhaps not surprisingly, the decrease is especially notable among young people. Forty-one percent of those under 30 years old, also known as Generation Z, say they don’t typically watch live TV. That compares to 27% of adults 31-49 and just 20% of those over 50.
Among those Gen Zers who do watch live TV, they are most likely to watch only 30 minutes to an hour per day. By contrast, a quarter of the demo reports streaming TV for one to two hours a day, while another 25% say they stream three to four hours a day.
with streaming you can probably get an exact amount of people watching a show. bye bye Nielsen and hello reality
ReplyDeleteThey had to work to make that paragraph suck so hard. The numbers were going DOWN (?!?) from 20% in 2023, to 24% in 2024, to 28% in 2025. I'm sure the "New York-based consumer research platform" intern used ChatGPT to write the article, but they should at least read it before publishing. And, no Joe, I don't blame you. I find it entertaining. Thank you.
ReplyDeleteBetween 7 and 8 PM, almost every evening, I sit down in front of my desk top computer and switch on Netflix. I watch until 11 PM and go to be. I have not watched commercial or cable TV for (what?) three years now.
ReplyDeleteJust cut the cord. Freakin verizon went from 160 to 189 to 220 a few months ago. The only thing I watched on that was b/w Gunsmoke. Haven't watched any major network in years, last was probably Carlson. Firestick only now. ATT wifi.
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