Kiefer, who already owns nearly two dozen Hooters locations, wants to become chief executive of the management company and “re-Hooterize” the struggling brand with $300,000 worth of upgrades per restaurant.
His plan to turn the chain around includes having butter sauce slathered on more than 70% of menu items, which he plans to upgrade to Grade A butter across all locations.
His strategy of maintaining its provocative identity while attracting families eating lunch alongside men who come to “flirt” with servers contrasts sharply with recent changes that made uniforms even more revealing. "Those tighter, shorter shorts dragged down the brand’s image."
Yeah, okay, so why else were all of those dirty old men going there?
For the wings? yeah, sure. You got it...
Want wings? Make 'em at home for yourself with this.
Say what you will - Hooters still does have the nation's best hot wings
ReplyDeleteHot wings, "wink wink"
ReplyDeleteIf the wings were still decent, they were decent to good in teh 90s, they would still be busy. This is a step in teh wrong direction
ReplyDelete