Maybe - just maybe - these studio geniuses will realize that most of us just don't care about all the gay business, 'cause we're all not actually gay?
The studios are "running the risk of losing the next generation of consumers," says Megan Townsend, GLAAD's senior director of entertainment research.
One in five Gen-Z U.S. adults identify as LGBTQ, per Gallup.
Driving the news: The entertainment industry has shown signs of succumbing to pressure to scale back on diversity and inclusion.
Several distributors, including Disney, Netflix and Paramount, pulled back Pride Month messaging this year.
By the numbers: Although the number of LGBTQ characters went up in 2024, from 170 to 181, fewer movies featured them. Only 59 out of 250 films included LGBTQ characters, down from 70 out of 256 the previous year, the study found.
Among the LGBTQ characters, those of color decreased from 78 in 2023, to 66 in 2024.
LGBTQ-inclusive animated and family films from the 10 top distributors declined from 8 out of 39 in 2022 to 2 out of 26 in 2024.
The bottom line: "It is very hard to change your brand perception and win people back after they have decided that your brand is not for them, doesn't look like them, doesn't look like their friends, their family," Townsend tells Axios.
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$ 30.96 for a four-pack. Much cheaper
than the big box stores...
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I watched "The Eiger Sanction" last night where Jack Cassidy plays a gay and actually brags about being a "faggot." This was in 1972 so it's been pushed forever in Hollywood. Some of those movies from the 30's and 40s had obviously light in the loafers characters. Think those male dancers in musicals were straight?
ReplyDeleteIf you woud like to have your program considered for an Oscar, here are the requirements. https://www.oscars.org/awards/representation-and-inclusion-standards
ReplyDeleteBoth Britain and the US of A did surveys and came up with the same result. 1.3% of the population IDs as queer.
ReplyDeleteI guess the studios finally want to make some money.
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