This was not a beloved car component. This was Volkswagen’s very own currywurst, with 30 employees turning out 18,000 sausages a day. Said sausages, served in company cafeterias with signature curry ketchup, were also sometimes packaged up and given as thank-you gifts to German VW customers. Even the writing on the casing (Volkswagen Originalteil, or “Volkswagen Original Part”) denoted the sausage as a proud VW product. In 2015 and 2017, the company made more sausages than it did cars.
In 2021, Volkswagen decided to swap the sausage at their Wolfsburg headquarters for vegetarian and vegan alternatives, leading to heated speculation that the Volkswagen currywurst was not long for this world. However, this move was undertaken only at the main headquarters, and employees there eventually asked for the original currywurst to come back, which it did in 2023.
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