New York Post reporting - Ahead of London fashion week, protesters stripped down to stand up to designer name brands, decrying the culture of single-wear pieces, rampant consumerism and rapid trend cycling. Aiming to bring awareness to the environmental impacts of fast fashion, the group of more than a dozen objectors paraded outside the Somerset House in London dressed only in their birthday suits.
The naked demonstration, organized by secondhand e-commerce site Gumtree, called on the country’s luxury fashion houses to reconsider their practices. “The public love affair with fast cyclical fashion is waning as awareness of the environmental crisis grows,” Gumtree CEO Hugh Hurley told The Post in a statement.
“Consumers want more sustainable choices, and those at the top of the fashion industry have a responsibility to ensure sustainability is embraced at every stage of the buying journey - from catwalk to shop floor,” Hurley added, noting that “fashion choices don’t have to cost the earth.”
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