How much did Unilever pay for Ben & Jerry's? Despite reported reluctance, Ben & Jerry's board announced on April 11, 2000, that it had approved Unilever's offer. (Melodramatically, some refer to this day as “4/11.”) The transaction, valued at $326 million (over $600 million in today's dollars), was finalized with overwhelming shareholder support, in spite of the fact that the two crybabies bitched and moaned over it throughout the negotiations.
Now, The co-founders of Ben & Jerry’s have accused its parent company, Unilever, of infringing on the ice cream company’s rights to control its social mission.
The accusation by ice cream tycoons Ben Cohen and Jerry Greenfield comes amid a lawsuit against Unilever filed by Ben & Jerry’s after Unilever sold the Israeli branch of the popular ice cream maker to a local licensee in June when the company decided not to sell its frozen treats in the West Bank.
“Unilever has usurped their authority and reversed a decision that was made. And we can’t allow that to happen,” Cohen told MSNBC on Sunday, his first comment about the issue since the lawsuit was filed.
Cohen founded the ice cream company with Greenfield in Vermont in 1978 with a mission to “advance human rights and dignity” and has said that selling the ice cream in the West Bank is “inconsistent with our values.” The two are no longer on the board of Ben & Jerry’s.
The Ben & Jerry’s lawsuit, filed in July, alleges that the sale violated the terms of Unilever’s takeover agreement.
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The moment those idiots started protesting Israel I stopped buying their products.
ReplyDeleteI've heard the new Israeli company will be called "Jen and Berrie's"....
ReplyDeleteI was never impressed to start with
ReplyDelete