Facebook wants to better compete with TikTok — and the changes it's making to do that likely mark the end of the social network as we know it.
No longer will Facebook be primarily a place to connect with friends and acquaintances. Now, it'll have an addicting scroll similar to TikTok — with an algorithm feeding you videos, pictures and other posts that it thinks you'll like. That means you're more likely to see random pet videos or get recipes from cooking influencers over posts from that one embarrassing aunt.
Meta announced the big changes to Facebook and Instagram last week: "Home" will now be the main tab when you open Facebook. A company announcement called the new main screen a "discovery engine" to find "fresh, entertaining content."
In addition, any public video shorter than 15 minutes you share to Instagram will now automatically be a reel, and "may be eligible to be recommended and seen by more people."
In other words, if you aren't getting your fill of endlessly scrolling through viral videos from strangers on TikTok, Facebook has you covered. If you want to more directly see what your friends or follows are up to, you'll have to go to another tab called "Feeds," which won't be the default home screen.
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