FIFA announced just this morning about its first halftime show for the upcoming World Cup final on July 19 at MetLife Stadium in a major deviation from the norm. The Super Bowl-like show will feature Shakira, Madonna and K-pop band BTS and be curated by Coldplay’s Chris Martin. The trio’s performance will support the FIFA Global Citizen Education Fund.
The issue, though, is that foreign soccer fans - who are more devoted than American fans to the sport - are not used to entertainment acts during their favorite sport’s biggest game.
This year’s World Cup is being hosted by the United States, Mexico and Canada, and this halftime show is something straight out of the Super Bowl.
The Super Bowl halftime show is used to grand acts, be it Bad Bunny’s polarizing performance earlier this year or Prince’s epic show in 2007, interrupting football’s final game for roughly 30 minutes.
That’s not something that soccer uses for its high-profile games, with the Associated Press noting how the Killers are hosting a pre-match concert before this year’s Champions League final May 30. A little different than a half-time show.
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