"I didn't know about Wrigley's Baking Powder - did you"?

William Wrigley Jr. did not start out trying to build a chewing gum empire. In the early 1890s, he was selling soap and using free baking powder as a bonus to attract customers. Then something unexpected happened: people became more interested in the giveaway than the product itself. So Wrigley changed direction and began selling baking powder instead. To promote that, he added another small bonus: chewing gum. Once again, the free item stole the show. Customers wanted the gum more than the baking powder, and Wrigley paid attention. 

Instead of clinging to his original plan, he followed what people actually wanted, shifted his business again, and turned a simple promotional giveaway into one of the most famous chewing gum brands in the world. Sometimes the thing you are giving away becomes the thing everyone was really waiting for.

The first Wrigley gum brands, introduced in 1893, were Lotta, Vassar, and most notably, Juicy Fruit, followed closely by Spearmint. These early sticks were often packaged in simple wrappers, which were initially included as free premiums with baking powder before becoming a product in their own right. 

 

The original gums were introduced to the market just after the 1893 Chicago World's Fair. Early Wrigley packages frequently featured bright colors to stand out, with the iconic Wrigley Spearmint gum featuring a white, green, and red design that was soon recognized for its "air-tight" seal, promising long-lasting flavor. The first product to be scanned with a UPC barcode on June 26, 1974, was a 10-pack of Wrigley's Juicy Fruit gum.

... 

This is the knife I carry every day of my life. 

Take a look at this knife and see if it wouldn't 

be the perfect pocket knife for you also:

Old Timer Genuine Bone Folding Knife

...