Yes, China has strict regulations enforcing a "one-click close" rule for pop-up ads to protect user experience. As of 2023–2026, regulations mandate that pop-ups must be clearly labeled, feature a conspicuous, functional close button, and allow immediate dismissal without deceptive practices, such as forced waiting or fake buttons.
Key Rules for Pop-Up Ads in China include Single-Click Closure: Ads must have a clear close button enabling dismissal in a single click or tap. The close button cannot be hidden, disguised, or difficult to find. Practices such as "fake" close buttons, forcing users to click through to a landing page, or forcing a countdown timer are banned.
Persistent Re-emergence: Ads cannot continue to pop up immediately after being closed.Requirement for Transparency: Ads must clearly label that they are advertisements. These rules apply to website ads, app ads, and smart device navigation.
It is forbidden to use pop-up ads to trap users or force them to click through, such as requiring, and then failing to provide, an option for closure. Ads for prohibited goods, such as tobacco (including e-cigarettes) and certain pharmaceuticals, are strictly banned online. Also, ads cannot contain obscene, superstitious, or discriminatory content.
Strict regulations on algorithmic pushing to prevent user addiction and protection of minors, including banning ads for unhealthy products for minors. Failure to Comply is strict and enforced. Violations can result in penalties, including fines of up to 50,000 RMB and public disclosure of the infraction ($ 7,362.74 United States Dollars).
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