The move comes as beer loses its grip on American drinkers. On Wednesday, Heineken reported a 1.2 percent decline in total sales volumes in 2025, even though the flagship Heineken brand itself eked out gains.
The broader trend is harder to ignore. Just 54 percent of US adults say they drink alcohol - the lowest level in nearly 90 years of tracking, according to a recent Gallup survey. Even among those who do drink, many say they are cutting back.
Whenever I'm away somewhere, I always try to 'treat' myself with Heinekens. Or, at least, I usta. Nowadays, even at the Legion Hall, they're getting $ 4.00 a pop for greenies. When you go just a little more upscale, they're more likely to run in the $ 5.50-$7.00 range. One place I was in last fall in Key Largo actually charged me $ 8.00 for a friggin' greenster. Fuck them, and fuck their $ 19.00 fuckin' hamburgers with fries extra, too.
I am no cheapskate by any stretch of the phrase, but reality tends to kick in when you're living on Social Security and savings. I can get just as fucked up drinking $3.00 a pint Miller Lite drafts as I will on $6.00, 12-ounce greenies. That way, I can eat a steak once in a while. At home, I mean. Fuck these restaurants charging $ 43.00 for a 10 ounce ribeye, too. Juss' sayin'...
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This 75-year old Colorado-based Dutchman fondly remembers the years of motorcycle club evenings drinking these 'greenies'.
ReplyDeleteI am down to maybe one a year now.
🤔🏍️🥰
Didn't Heineken buy up most of the pubs in the U.K?
ReplyDeleteused to drink it, but after they "gave" 50 MILLION to BLM. a group that by and large NEVER drink it. no. they don't need my money after that stupid shit.
ReplyDeletedid you know that in certain parts of the 'world" they sell it in square bottle to be used in making windows ?
yeah. it was something I came across back in the 1970's Africa . weird , right ?
if you want to try a good beer, try to find Carlsberg in the "brown bottle" used to be able to buy it here. but that was years ago now.
IIRC the first Heineken I ever had was at the Gitmo EM club along about 1976 - $0.25. Same price at Rosey Roads. Even On E-2 pay that was a deal.
ReplyDeleteWord. Between BLM and "refugees welcome" I would not touch the swill again.
ReplyDeleteI buy PBR in the half barrel keg for $135 at Total Wine. Fifteen gallons equals out to 120 beers and the kegerator keeps the beer just fine for a couple months. I did the math and I don't go to bars very often, I can sit in my yard on the St Johns River and enjoy a very low cost beer and admire the better scenery with my friends..
ReplyDeleteWill not buy beer. Taxes in this state are outrageous. Costs inch up every month. Walked by the beer fridge. So-so stuff is over ten bucks a 6 pack now. NFW. No wonder there are new pot joints all over the place.
ReplyDeleteMy local has Heineken draught on tap for $2.50 in a 500ml/17oz glass. It's ok but we have better local beer.
ReplyDeleteYou can make 90 proof rum at home for around seven bucks a quart. Fuck 'em all.
ReplyDeleteSent back two Heinieburps "skunks" in the last two weeks.
ReplyDeleteJpaul
I was never a huge beer fan, but of the beers I tried I didn't find Heineken appealing.
ReplyDeleteHeineken is the most skunky beer in my experience.
ReplyDeleteHey, Heinrich, reefer trucks!