Where's the beef - part two (as in WWII)...

“No Hamburger Tuesday,” New York City, 1942. During World War II, even the simplest meals reflected the demands of the home front. On 42nd Street in New York City, this diner enforced a “No Hamburger Tuesday” policy, serving hot dogs instead.

The restriction was part of broader rationing efforts designed to conserve meat for the military. Diners and restaurants across the country were asked to comply, ensuring supplies reached soldiers overseas.

For many New Yorkers, the substitution was a small but daily reminder of the war. Hot dogs, cheaper and easier to prepare, became a patriotic stand-in for the nation’s favorite sandwich.

This moment in 1942 highlights how everyday life adapted to wartime sacrifice - showing that even a lunch counter became part of America’s collective effort.