Sales between January and April plummeted 75.1%, with just 2,665 cars sold across the continent. The stunning decline comes after Jaguar rolled out a controversial ad last November that featured non-binary models wearing a rainbow of colors with slogans like “Copy Nothing” and “Live Vivid” — but excluded any images of its sleek sports cars as it touted its transition to a fully electric, ultra-luxury company.
The uproar over the “woke” ads was likened to Bud Light’s bizarre 2023 partnership with transgender influencer Dylan Mulvaney, which led to a boycott of America’s best-selling beer and severely damaged the brand.
Dimmable Solar Power Patio Lights with
LED Bulbs for Porch, Garden, Yard
Never a fan of fancy European cars but could never afford an American muscle car either. Affordable Jap transportation was my lot and it saved me tens of thousands in the long run.
ReplyDeleteSpoiler: Jag SAID it was taking a year off to re-tool. Sales would be "0" if they did that (they did). So this is just hopeful BS based on inability to comprehend an announcement. Now, was Jag smart to sit out a year? Was the brand in serious decline before that? Was that ad really a good idea? YMMV.... but for pity's sake, know the context. Correlation is not causation.
ReplyDeleteJag club owners in our area still laugh about having to own two Jags. One to drive while the other is being repaired. Good riddance.
ReplyDelete