Quick, what image comes to mind when you think about bikers?
Well, if you can't think of anything except leather vests and Mad Max-style gangs, then maybe you should take a good long look at yourself. Harley-Davidson sure did. Back in 1984, they realized that beneath that leather vest (and probably a frankly ostentatious tattoo) beats the heart of 'a passionate human being'.
Harley-Davidson thus realized that they needed to start selling goods that would appeal to the progressive biker lifestyle. And when it came time to create an alcoholic beverage for their customers, it would be insulting to go with some fiery mix of grain alcohol and used motor oil. No, what 1980s bikers wanted, they figured, was the dewy crisp refreshment of a wine cooler called Scooter Juice.
Aimed at what they termed 'modern bikers', the product offering meant to be an alternative to 'traditional biker beverages'.
Vintage bottles and carriers are available as collectibles on platforms like eBay and Etsy, often marketed as "Daytona bike week edition" or "Anniversary Edition".
That wouldn't get any self-respecting Hell's Angel beaten to death, right?
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Scooter Juice? This has to be a parody.
ReplyDeleteThe big question is: Do they leak?
ReplyDeleteBiker Lifestyle. That is a curious hobby to say the least. I get the open road, freedom, rebel bit, but the insistence of most of the part time practitioners in keeping up appearances with regard to the trappings of the biker lifestyle are hard to fathom. I have known a lot of them over the years and most were not full time outlaw bikers. A very few were close to that at one point or another, but even those guys morphed into hobbyists with age. What amazed me the most was the dedication to the image presented to the rest of the world, as if anyone really cared one way or the other. To a man, they would never be seen on the Harley without some kind of logo Harley attire on, most usually a black t-shirt. It is like the most high and sacred rule of bikerdom that must never be violated. There are several other sacred rules of conduct, but I'm not here to bash people for what they are into. I count myself lucky for not ever developing the balance and coordination required to ride one. If I had tried I would not be here today. Everybody who rides ends up in a crash sooner or later. The ones who live all walk with a limp by middle age.
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