In 2013, a class-action lawsuit filed in California claimed that WhiteWave Foods Co. (maker of Silk soy, almond, and coconut milks) mislabeled their products as "milk". The lawsuit argued that the term "milk" misled consumers into believing these non-dairy alternatives were nutritionally equivalent to dairy milk. However, the court dismissed the lawsuit, finding the claims to be "implausible" and that a reasonable consumer wouldn't be misled by the labeling.
The lawsuit argued that the term "milk" used for plant-based alternatives was misleading and should be changed to "imitation milk" to prevent consumer confusion.
The court found that the term "milk" in the context of plant-based alternatives, with qualifiers like "almond," "soy," or "coconut," clearly distinguished these products from dairy milk. They also emphasized that a reasonable consumer would not expect these products to be nutritionally equivalent to dairy milk.
The court dismissed the lawsuit, ruling that the "milk" labeling was not misleading and that consumer confusion was unlikely. Another Federal District Court judge in California rejected a similar claim that consumers could be misled into thinking that soy milk and cow's milk were nutritionally equivalent.
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