Dairy alternatives such as I Can’t Believe It’s Not Butter and Alpro’s This Is Not M*lk may have to change their names if “draconian” new rules to prevent shoppers confusing plant-based with real dairy products are imposed in the Uk, because UK politicians think their constituents are stupid.
People buying I Can't Believe It's Not Butter truly do understand exactly what the name of the product says it is, but that's not good enough for people with power. The only way they can prove to you how smart they are is to make you look and feel stupid.
They did that shit over here with the dairy industry pushing to make Almond Milk change it's name to something else because they thought you'd be confused and buy the shit squeezed from nuts instead of the shit sucked out of cows udders -
because you really are that fuckin' stupid, aren't you?
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Just imagine the people that you voted for and that represent you telling you that you are stupid as f.ck.
ReplyDeleteBut hey, they ARE right. YOU voted for them.
I can't believe we haven't started a revolution in the UK yet!
ReplyDeleteI generally support truth in labeling laws, but when the name pretty much tells you that truth, it does seem silly to require they change it. It figures this is coming out of Europe. Those are the twats who said you can't call champagne that unless it comes from the Champagne region. Otherwise it's just "sparkling wine." And I think they've done the same with some cheeses. It's mostly being driven by marketing and advertising concerns.
ReplyDeleteUnder US trademark law, it does make some sense to be this protective of a term. Because trademarks can be ruined by becoming generisized. Which is why Kleenex brand tissue can't trademark the term Kleenex. It become too common a term for all tissues.