Looks like they won't be able to keep the lights on much longer.
The New York Post reported today that the California marketing firm linked to Bud Light’s disastrous tie-up with trans influencer Dylan Mulvaney has fired several top executives as part of a major restructuring. San Mateo-based Captiv8 — which canned 13 staffers in July after top brass returned from a lavish junket to the French Riviera — axed 30 employees, roughly 20% of its workforce, in the latest round of layoffs.
It’s not clear whether Captiv8’s shakeup, which happened Sept. 28, was a direct result of the Mulvaney fiasco, which led to Bud Light losing its two-decade status as the nation’s top-selling beer. “I’m guessing that Dylan Mulvaney contributed,” one laid-off executive told The Post. “They weren’t laying people off before [April 1] .”
Bud Light parent Anheuser-Busch blamed a third-party marketer for sending the transgender influencer a can of of Bud Light featuring an image of Mulvaney, which she touted to her millions of social media followers on April 1.
I wonder how many followers he/she has these days?
Must be an interesting little group...
And this didn't happen the very next morning because??? Sure would have happened to all of us! In fact, most of us would have been fired immediately.
ReplyDeleteReferring a biological male as "her" is disgustingly stupid.
ReplyDeleteDylan is a he.
ReplyDeleteA fucking idiot with serious mental illness, but a male.