Tuesday, May 30, 2023

Six weeks later and the Bud Light snowball is still gaining speed - all down hill...

Sales for the beleaguered beer company, Bud Light, have fallen for a sixth consecutive week following its partnership with transgender social-media influencer Dylan Mulvaney.
Beer Business Daily, a trade publication, found that the volume of Bud Light sales had dropped by 28.4 percent in the second week of May, up from 27.7 percent the week prior.
“This could be a promotional summer the likes we haven’t seen since after Hurricane Katrina in 2005, where there was so much beer inventory backed up in the trade that it initiated the price war of all price wars,” the industry outlet told Fox News Business.

“Large price wars are often sparked by external events- in that case Hurricane Katrina, and in this case Hurricane Mulvaney.”

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