Bud Light has resorted to handing out free beer as the brand's efforts to squash the backlash to its Dylan Mulvaney become increasingly desperate. Bosses have also promised to boost marketing spending and ramp up ad production after an industry expert said Bud's 'compass is completely broken' over its failure to deal with the fallout. Sales of Bud Light are in free fall after its disastrous partnership with Mulvaney, 26, which was announced in March. The controversial trans influencer was sent a can with her face on it to celebrate a year since she transitioned from male to female. The whole marketing event was a certified disaster. Bud Light sales are now down 22%.
Joke 'em if they can't take a fuck...
yea they cant sell it so give it away to the workers they put in the poorhouse. Why dont they just kick them in the nuts while they’re at it.
ReplyDeleteAt this point the only thing to do is quit manufacturing the swill and let it become a lesson in schools of what happens when you forget your target consumers.
ReplyDeleteFOFO.
ReplyDeleteI doubt it is down 22% but more like 50% down. The whole company is hurting. Marketing at this level is decided by high level company people and not just one but first the Marketing dept, then VPs, SVPs, and all heads of the company. They should all feel the pain as they all made the decision.
ReplyDeleteBefore our American Legion meeting last night we had free beer for everyone who attended. (Bar us closed to the public)> I was asked to bar tend until the meeting started. Zero Butt Light or even Bud regular was requested. Some said, "Anything but a Budweiser product." I had a couple of PBR's myself. Unfortunately we cant get Yeungling here in the frozen north. Another reason that I miss Florida in the summer.
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