General Motors on Wednesday unveiled the Buick Wildcat, a new concept car designed to signal a revolutionary change for the brand, as it moves to offer only electric vehicles in North America by the end of this decade.
The car reflects the future design and technological directions of the 119-year-old brand, including a significantly redesigned logo for the first time in more than 30 years.
Buick marketing manager Rob Peterson said elements of the Wildcat will be included in Buick vehicles — both traditional internal combustion engine vehicles and EVs — starting next year.“It is a very, very important concept for the Buick brand, because it is launching us in a new direction.”
GM has said that by 2035 it plans to offer only electric vehicles. Its luxury Cadillac brand has also set a separate goal to be all-electric by 2030.
Buick’s future EVs will launch under the name Electra, a former vehicle name used by the brand for decades until 1990. Buick has used the Wildcat name for nearly 70 years, including for other concept vehicles and production cars in the 1960s and 1970s.
The company is counting on its move to electric vehicles to help shake off its stodgy image as a maker of vehicles for senior citizens and to help attract new, younger buyers.
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Electric car batteries lose capacity as time passes so you can expect cars having a two hundred mile range, or less. The masses will be unable to storm D.C. if they ever get that revolution feeling.
ReplyDeleteMeh, I'll wait for the upgraded version with the fins...everything old is new again!
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