The Boston Red Sox have gotten off to a slow start this season, but the Yankees’ hated rival has pulled ahead of the Bombers in the lucrative streaming wars.
Red Sox fans can now cut the cord after the regional sports network that broadcasts their games announced the launch of a stand-alone streaming subscription Wednesday — becoming the first to allow a professional sports team to bypass a cable subscription.
The New York Yankees are working on a similar product but are not ready to launch it yet, a source familiar with the situation told The NYPost.
Starting Wednesday, Boston fans will be able to pay $29.99 per month, after an introductory $1 for the first month, to watch the baseball games on an app from the New England Sports Network (NESN). They will see the same broadcast that will be available on cable, NESN said in the surprise announcement.
Red Sox owner John Henry’s Fenway Sports Group owns the regional sports network, which airs Red Sox and Bruins games. The Sox are offering eight free Red Sox tickets if people sign up for one year at $329.99.
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