This pandering shit's getting outta hand...

 
Is it pandering or is it just good marketing? It's both - maybe...

 

In a press release on Tuesday, Frito-Lay announced it will commit $200,000 to the Women’s Sports Foundation and that the new Cracker Jill character seeks to “celebrate the women who break down barriers in sports.” The character features five different renditions from 'multiple different ethnicities'. (I'm sorry that Cracker himself is a British sailor, but hey - why not skew the equation?)

“We are constantly inspired by the many women who are making history by breaking the mold, and we want to celebrate their achievements while supporting the progress,” said Tina Mahal, vice president of marketing at Frito-Lay North America.

“Cracker Jack has been part of sports for over a century, as records were made and rules changed. We’ve been so inspired by how girls and women are changing the face of the game, so in this spirit, we introduce Cracker Jill to show girls that they’re represented even in our most iconic snacks,” Mahal added.

Frito-Lay created a whole new commercial featuring singer Normani doing a rendition of Take Me Out to the Ball Game, in which the lyrics are switched to make it more 'female-centric' (whatever the fuck that means anymore...).

 

Not wanting to short-change the equation, of course 

the singer had to be african-american, right?

“Buy me some peanuts and Cracker Jills,” sings Normani, “No one can stop you if you have the will. So let’s root, root, root for a girl’s team.”

...  

...