The world’s first television commercial aired on July 1, 1941, before the beginning of a baseball game in New York between the Brooklyn Dodgers and Philadelphia Phillies. The commercial aired on NBC’s WNBT-TV, was only 10 seconds long, and was an advertisement for Bulova watches. It cost the company a total of $9. Five dollars went to station charges, and four dollars went to airtime charges.
The advertisement was simple. It showed a black and white picture of the United States, minus Hawaii and Alaska since they were not part of the union yet, and had a clock face with the words “Bulova” and “Clock Time.” A voiceover was done by NBC staff radio announcer Ray Forrest that said, “America runs on Bulova time.” It’s believed the commercial was only seen by a few thousand people in the market who happened to have a television at the time.
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