The significance of today's date - 4/20...

 

It’s 4/20, the day tens of thousands of Americans gather around the country to celebrate a drug that remains illegal in the US: THE DEMON WEED...

April 20 (or 4/20) is cherished by pot smokers around the world as a reason to toke up with friends and massive crowds each year. Major rallies occur across the country, particularly in places like Colorado, California, and 15 other states where marijuana has been legalized.

But as support for marijuana legalization grows, the festivities are becoming more mainstream and commercialized. 

 

As a result, marijuana businesses are looking to leverage the holiday to find more ways to sell and market their products. This puts 4/20’s current iteration in sharp contrast to the holiday once embraced by a counterculture movement largely made up of hippies and others who decried greed, corporate influences, and all things mainstream. And that tells us a lot about how cannabis is changing in America as marijuana is legalized. 

Why April 20? There are a few possible explanations for why marijuana enthusiasts’ day of celebration landed on this day, but the real origin remains a bit of a mystery.

Steven Hager, a former editor of the marijuana-focused news outlet High Times, told the New York Times that the holiday came out of a ritual started by a group of high school students in the 1970s. As Hager explained, a group of Californian teenagers ritualistically smoked marijuana every day at 4:20 pm. The ritual spread, and soon 420 became code for smoking marijuana. 

 

Eventually 420 was converted into 4/20 for calendar purposes, and the day of celebration was born. (A group of Californians published documents giving this theory legitimacy, but it’s unclear if their claims are valid.)

One common belief is that 420 was the California police or penal code for marijuana, but there’s no evidence to support those claims.

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Mother's Day is less than three weeks away. You still 

have time to get her something nice. Like this... 

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